Dorah by Leah
@dorahbyleahDorah is a vegan, cruelty-free cosmetics brand founded by Leah Isadora Behn, launched in August 2024 in exclusive partnership with H&M Beauty across Norway, Sweden, Denmark, and Finland. As the brand's social media manager, strategist, and content creator for 1.5 years, I built Dorah's entire digital presence from scratch — handling everything from strategy and concept development to filming, photography, editing, and delivery. Beyond social media, I contributed to PR, event planning, product launches, and was partially involved in product development.
- 53,200 followers grown from zero — Instagram (27,100) and TikTok (26,700)
- Over 850,000 likes and an estimated 30 million total views across both platforms
- 4 H&M campaigns with content screened in stores across Norway, Sweden, Denmark, and Finland
- Photography featured in Vogue Scandinavia
- Best Launch of the Year at the Elle Awards
"I highly recommend Charlotte as a digital content creator. Her ability to craft engaging and impactful content for the target audience is truly impressive. She has an exceptional understanding of the group's needs and consistently delivers material that resonates deeply, both in tone and relevance. Beyond her creative and technical skills and talent, Charlotte is a proactive, lean-forward individual who is always eager to innovate and push boundaries. Her passion, attention to detail, and drive to exceed expectations makes her an invaluable asset in any project."
Natálie by Anniken
@nataliebyannikenNatálie is a Norwegian beauty brand by influencer Anniken Jørgensen, offering vegan, cruelty-free products manufactured in Italy, France, and Switzerland. As the brand's social media manager, strategist, and content creator for one year, I also served as the brand's photographer and videographer — booking locations and hotels, planning and executing photoshoots, and producing video content used across Kontent Lab, Natálie's social media channels, and Vita stores in Norway.
- Approximately 2,000 new followers gained across Instagram and TikTok (Jan 2024 – Jan 2025)
- 35,000 likes and 300,000 total impressions across both platforms
- 100+ posts spanning product photography, tutorials, and retail partner campaigns
- Campaigns for retail partners Vita, Lyko, Coverbrands, and Blush.no
- Beauty Award of the Year at the Costume Awards
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